Magic Bank Taps New Niche in Corporate Gifting

meeting, Magic Bank
One fresh gift idea from the members-only Magic Bank

A new incentive and corporate gifting company curates elegant items from thousands of vendors to create the perfect selection for each group.

Co-founder Kristen Bykowski spent years selecting top-shelf gifts in her former corporate career working for high powered CEOs in the real estate and private equity fields and partner Nic Rock brings experience from her former position at International Vogue & Vanity Fair. The creative selection of gifts, ranging from rare caviar to handmade soaps to unforgettable experiences, are showcased on the members-only web site, known as Magic Bank.

“Each item is hand picked and our members receive special offers and discounts, helping save their most valuable resources—time and money,” says Bykowski. “Magic Bank does the research so event planners don’t have to. And since vendors can’t pay to play, each featured item has been thoroughly vetted and proven worthy.”

The pair also curates themed corporate gift packages, anything from a celebratory champagne theme to a “Spring has sprung!” theme. Bykowsk, who calls herself a “Connoisseur of the Unforgettable,” is effusive about choosing the right gift. “Every gifting opportunity, whether it’s a small or grand gesture, is a chance to make an extraordinary impact and stand out in the crowd.” Her philosophy is that being thoughtful “inspires loyalty to your personal brand.”

Magic Bank will be featured during the opening reception of Prevue’s Global Meeting Summit May 22 at The Knickerbocker in New York City. For more on  that event, visit our event web site.

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Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. She is also on the board of ECPAT USA, the human trafficking organization. Barbara is based outside Boston, in Groton, Mass.