What’s All the Buzz About Innovation Meetings?

innovation meetings, meeting
Innovation Meetings are designed to set the stage for creative brainstorming.

Now more than ever, companies realize that innovation is a key factor for prosperity and growth. That business reality has spawned a new category of meetings: Innovation Meetings

To create a culture of innovation—where ideas come from all stakeholders—requires various strategies and tactics, including, importantly, taking people off site to Innovation Meetings. Ira Ozer, CPIM, CEP, CRP and CEO of Innovation Meetings, defines five elements of an Innovation Meeting:

Inspirational Location

The destination and venues selected should be curated to places where inventions were created, a historical event occurred, or that are inspirational in another way such as natural beauty or venues that focus on innovation. Innovation Meetings can be held on site at company locations, but the benefits of holding them off site include participants being less distracted from their day-to-day jobs, having a fresh perspective and change of pace, observing a new place with different customer experiences, understanding various cultural and business perspectives, and collaborating with people from other places and roles.

Innovative Set-Up

Traditional meeting set ups such as theater, classroom or banquet can be supplemented with more casual or innovative seating such as couches, floor cushions, bean bag chairs, walks or playful setups in lofts and parks.

Inspirational Keynote Speaker

Start with an innovation keynote speaker who will inspire, motivate and challenge your audience to not only think outside the box but will spark the imagination to solve complex problems with unique and creative methods.

Innovation Assessment

The participants are assessed for their innovation style. There are a number of fun and engaging assessments and exercises, such as Personality Poker and the Motivators Assessment.

Innovation Training

People need to be trained about how to be creative and innovative. Although many people are naturally inquisitive, most company cultures are not supportive of thinking outside of the box and the processes they have established. Innovation Facilitators can be brought in to provide activities to spark that creativity.

Learn more during a free webinar June 4 at 2 p.m. EST. (if you can’t make the time, just register and you can view the webinar on-demand.)

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Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. She is also on the board of ECPAT USA, the human trafficking organization. Barbara is based outside Boston, in Groton, Mass.

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