Today’s Meeting Design Is All About Transformational Experiences

transformational experiences, meetings
Attendees seek self-actualizing experiences.

BCD Meetings & Events’ new Design Trends & Innovation Report is a blueprint for intentional event design, covering topics ranging from bespoke meetings to audience segmentation to transformational experiences.

Following are three tenets of a topic in the report that everyone is talking about—transformational experiences:

Attendees seek self-actualization

In part due to unprecedented levels of disposable income in all age brackets, audiences are fulfilling their fundamental needs sooner than ever before in an average lifetime. As these basic and psychological needs are being met earlier and sooner, the desire to reach our fullest potential—self-actualization—increases. From this perspective, it’s the very motivational theory we credit to Maslow’s Hierarchy of Needs.

Meetings are an opportunity

Members of all generations have the desire and capacity to grow as individuals. Meetings and events are uniquely positioned to fulfill those needs by providing opportunities for learning and discovery, changing perspectives, and building a strong sense of community. Value propositions are therefore found in transformational experiences. Build peak authentic experiences and incorporate content that resonates. Shift your resources to focus on feelings of euphoria, joy and wonder.

Move beyond gifts and entertainment

If your way of surprising and delighting attendees is often centered around goods or items, make them very meaningful. Or, rather than physical takeaways, consider creating a-ha moments that support the realization or fulfillment of one’s talents and potentialities. The goal should not be to entertain, but to make a lasting impression via moments of epiphany throughout the journey.

Download the report here.

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Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. She is also on the board of ECPAT USA, the human trafficking organization. Barbara is based outside Boston, in Groton, Mass.

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