What does it take to start an event planning business? Plenty of grit for starters, says Marley Majcher, CEO of Party Goddess, a high-end, West Coast event planning company that is popular with celebrities.
And you’d also better have pretty thick skin, “because when you own your own business every customer becomes your boss and therefore entitled to [his or her] opinions.”
Marley and a co-blogging colleague offer a quiz for budding planners to test their overall readiness in taking on the MICE world in her article, “Do You Have What It Takes.” The quiz (not for the meek at heart) offers blunt assessments on everything from your true motivations for wanting to start your own business (is it strictly for money?) to analyzing how you really spend your work from home days. In the end, Marley aims to show these aspiring entrepreneurs their true motivations, separating the wheat from the chaff, so to speak, while offering a little guidance on starting an event planning business. If you’re still testing your toes in the water of this industry, you’ll find this article insightful, if not merely entertaining.
