Tag: automotive incentives

The Incentive Research  Foundation has compiled a go-to list of resources for planning channel partner incentives.

"Designing an effective channel incentive strategy needs to reinforce the sales processes, highlight product information and reinforce the sponsoring company’s value proposition. It’s about helping channel partners and their salespeople sell effectively, while answering, 'What's in it for me?'"

With ample budgets and worldly travelers, and free from the regulatory restrictions faced by pharma and financial, this sector can be more...creative.