With a focus on delivering best-in-class services to clients and contributing to the meetings and events industry, the Caesars Entertainment National Meetings and Events team has launched a new wellness guide.
Building on its innovative wellness menus, Global Wellness Forum, and its recent nationwide wellness road show, the team has now launched a comprehensive white paper on wellness for industry professionals: “The Wellness Difference.”
“We introduced our wellness menus in October 2023, hosted our inaugural Wellness Forum in June 2024, and took our message on the road with the Wellness Roadshow in 2025. With wellness now a $6 billion—and rapidly growing—industry, we’re proud to be a thought leader in this initiative and a resource to all meeting planners,” said Kelly Gleeson Smith, Senior VP of Sales, Caesars Entertainment National Meetings & Events, in a media statement.
The new white paper includes data on the benefits of integrating wellness into events, a helpful FAQ sheet, and a sample agenda infused with wellness activations to inspire planners and demonstrate how easily wellness can be incorporated.
By integrating wellness, planners can elevate the attendee experience—offering nutrient-rich food options and wellness activations that enhance retention, boost engagement, and cultivate a stronger sense of community. These additions can also empower attendees to adopt wellness practices in their personal lives, ultimately enhancing their work/life balance. Wellness works.
Key Takeaways:
- Organizers who integrate wellness programs report up to a 25% increase in participant satisfaction and engagement
- Conferences embracing wellness see stronger networking, higher Net Promoter Scores (NPS), and improved brand perception
- Optimal length of various wellness activations
- Achieving maximum impact with minimal budget strain
- Making wellness activations sponsorable for stakeholders
- Sample wellness agendas
Caesars Entertainment has long championed wellness, offering a full-scale wellness center in Las Vegas—its largest employment sector—with access to doctors, nutritionists, a gym, and complimentary personal trainers. Wellness is embedded in the company’s DNA, and the team saw limitless potential for clients to boost ROI by “Wowing with Wellness.”
Armed with this insight, Caesars developed a wellness menu that goes beyond nutritious food. It includes immersive activations such as sound baths, yin yoga, breathwork tea ceremonies, and keynote speakers who are leaders in the wellness space. The team launched a Global Wellness Forum in Las Vegas, inviting top meeting planners to experience the program firsthand. Activities included forest bathing at Mt. Charleston and a peaceful rafting tour on the Colorado River—both held in the morning, followed by educational sessions in the afternoon.
Following the forum’s success, the team embarked on a six-city roadshow, bringing the wellness experience to planners and professionals across the country. Stops included Atlanta, Seattle, Chicago, Phoenix/Scottsdale, Philadelphia, and Washington D.C.
“We’re incredibly proud to be at the forefront of the wellness movement, ensuring that we meet the needs of all, including Gen Z and Millennials,” said Reina Herschdorfer, Director of Marketing, Caesars Entertainment National Meetings & Events. “As a marketer and planner myself, I truly believe that incorporating wellness experiences into our events makes a meaningful difference in people’s lives, makes every event more impactful and provides a stronger ROE.”
Download the Wellness Guide here.
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