Authors Posts by Jessie Fetterling

Jessie Fetterling

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Jessie Fetterling is a professional writer and editor in the San Francisco Bay Area, covering a wide range of topics from the travel and hospitality industries to sustainable living to family and women's issues. She's particularly interested in writing about travel, food and music. She is also the author of "100 Things to Do in Oakland Before You Die."
McDonald's Twitter page

3 PR Nightmares Meeting Planners Can Learn From

Always have an escape plan for any social media marketing campaign because it’s difficult to predict if attendees will take a conversation in a negative direction.
The Royal Hawaiian, a Luxury Collection Resort, Waikiki

Starwood Chefs Create Innovative Cuisine with Distinct Island Flair

At The Royal Hawaiian, A Luxury Collection Resort, some of the same signature dishes available at Azure Restaurant are being incorporated into a new Azure Banquets Menu that can be served to larger groups.
The St. Regis Princeville Resort

Culturally Infused Oceanfront Venues Abound in Starwood’s Hawaii Portfolio

The Royal Hawaiian, A Luxury Collection Resort—aka the Pink Palace—has stood the test of time since opening in 1927 on Oahu’s Waikiki Beach.
Hawaii meetings, corporate meeting planning

Groups Experience Local Immersion at Starwood’s Hawaii Properties

At the Moana Surfrider, A Westin Resort & Spa, attendees can participate in the Hui Ho’ala, a Hawaiian ceremony dedicated to the renewal of the mind, body and spirit.
Sonoran Desert, Sonoran Desert, Photo Courtesy of Scottsdale Convention & Visitors Bureau

5 Scottsdale Resorts with Southwestern Flair

Fairmont Scottsdale Princess Fairmont Scottsdale Princess: Grab a beer from the beer donkey or beverage burro that can play host at events held at the...
Hacienda Sarampampa

4 Local Experiences Usher Groups Through Time at the JW Marriott El Convento Cusco

“We wanted to develop programming that allows groups to experience the destination as its ancestors did and as some locals still do, making them feel like they are a part of it and not just spectators.”
Gainsborough Bath Spa

5 New Spas Add Wellness to Meetings

The 99-room Gainsborough Bath Spa opened in the spring as the only natural thermal spa in the United Kingdom.
Allianz, Embark, conference insurance, travel insurance

Allianz Partners with Embark to Bring Conference Insurance to Meetings

The new Allianz Conference Protector product makes last-minute attendance changes easier on both meeting planners and their attendees.

5 Ways to Achieve Quiet Event Engagement

How the rise in popularity of silent discos, silent seminars and silent auctions also harness quiet engagement.
Virgin Hotels Chicago

4 Chicago Hot Spots for Holiday Corporate Events

Groups can take their party to the next level in the Chicago Athletic Association hotel’s second-floor Game Room, complete with built-in bocce and billiard and shuffleboard tables.

Using Human Sciences to Architect Conference Business Models

"If we understood our cognitive limitations in the same way we understand our physical limitations, then we could design a better world.”
meeting fatigue, right brain, corporate event planning

4 Ideas to Spark Right-Brain Attendee Interaction and Avoid Meeting Fatigue

By bringing less conventional elements into a corporate event such as colorful visuals or hands-on activities, visual and kinesthetic learners will respond more productively to the content.

ASAE Uses Technologies to Enhance Real-Time Attendee Experience

The organization asked attendees to beta test the system and provide feedback on their event experience using smiley, neutral and frowny faces

5 Questions to Ask Before Forming an Event Partnership

Who you partner with ultimately reflects your business, so it’s important to make sure you partner with a company that your attendees support and know.