Wales plans to attract more international groups in the coming years, with new venues opening and curated excursions encouraging groups to explore the country’s history.
Not only will 2018 bring in larger, international sporting events—the Volvo Ocean Race, for example—but Wales will also start welcoming groups to its cutting-edge, massive International Convention Centre later in 2019. Planners considering an event in the country may want to explore the destination The Wales Way, or via a group of three scenic road trips devised in partnership with Visit Wales and Aston Martin. These scenic jaunts can be enjoyed individually for groups who have limited time, or they can be joined together for group team building that won’t soon be forgotten.
“[The Wales Way] is a perfect addition to our business offering,” says Rob Holt, director of tourism development and major events for the Welsh Government. “Companies from the world over will be able to create bespoke trips and incentives around Wales’ inspiring attractions and destinations, such as our UNESCO World Heritage Site castles and world-renowned outdoor products like Zipworld, within reach of these scenic roads.”
Collectively, these three trips combine 6,000 years of history—and scenic beauty that will leave groups wondering why they hadn’t before visited Wales.
The Coastal Way
Staggering cliffs, pristine sand dunes, looming mountains and picturesque lighthouses are some of the features that make the Wales coastline a favorite among visitors and groups alike. This trek leads wanderers along the rugged coast from the charming fishing village of Aberadaron to St Davids, Britain’s smallest city.
The North Wales Way
History buffs will appreciate this route, which makes a stop at a trio of stunning castles—Beaumaris, Caernarfon and the walled citadel of Conwy—that date back to the 13th century. Altogether, the three comprise a UNESCO World Heritage Site and offer a fascinating glimpse into medieval times. The striking mountains of Snowdonia make for another memorable pit stop.
The Cambrian Way
When people think of Wales, they often picture its iconic, bucolic countryside. For a taste of this aspect, consider The Cambrian Way, which curves through rolling green landscapes. Stops include Brecon Beacons National Park, where attractions include not only lush scenery, but castles, caves and waterfalls.