Top 5 Incentive Travel Activities in Normandy, France

Normandy, France
Normandy, France

The coastal region of Normandy, France provides a tranquil setting for incentive travelers looking to get out of the busier European metropolises. Rolling countryside meets varied beaches with towering castles in the backdrop. Here are five activities that the France Tourism Development Agency can help organize for groups traveling to Normandy for some R&R.

  1. Visiting Trouville: Groups can travel to the fishing village of Trouville for a seafood tasting at the local fish market and lunch at a traditional brasserie on the harbor.
  2. Short-film shooting in Deauville: Famous for the American Film Festival of Deauville, this city provides the ideal setting for attendees to shoot their own short films on the beach. A gala dinner can be organized at the Villa Le Cercle, where the films shot from the day will be debuted.
  3. Cruising in a French 2CV Car: Attendees can hop in a French 2 CV car and cruise through the Pays d’Auge area, visiting villages such as Calvados along the way to enjoy the quintessential pastoral landscapes of Normandy with orchards in the backdrop. Take stops along the way to do some cheese tastings at a local farm as well as calvados (apple brandy) and cider tastings at a distillery.
  4. Experiencing D-Day: Groups can discover the D-Day landing beaches aboard jeeps or former military vehicles. Stops include Omaha Beach, where the Allies invaded German-occupied France during World War II, as well as the American military cemetery of Colleville sur Mer and the D-Day Museum in Arromanches.
  5. Strolling through Bayeaux: Located on the Aure river, Bayeux takes attendees back in time with its medieval city center, featuring cobblestone streets, half-timbered houses and the Norman-Gothic Cathedrale Notre-Dame—all of which were spared during the Battle of Normandy during World War II. Groups can’t visit without checking out the Tapestry Museum (classified by UNESCO as a Memory of the World), which features an 11th century embroidery of the exploits of William the Conquerer.