Formula 1 has officially crossed the finish line in experiential entertainment with the debut of Grand Prix Plaza, now open in Las Vegas. The new venue offers more than 100,000 square feet of fast-lane experiences, combining high-octane thrills with world-class hospitality.
Located on a 39-acre campus that includes the Las Vegas Grand Prix Pit Building, Grand Prix Plaza brings the fast-paced world of Formula 1 to life through a variety of interactive attractions.
Visitors can experience F1 X, a dynamic exhibition showcasing 75 years of motorsport innovation with holograms, race cars and a 4D theater that puts guests virtually behind the wheel on the Las Vegas Strip Circuit. At F1 DRIVE, visitors can take the wheel themselves at North America’s only official F1 karting track, modeled after the Grand Prix course.
The F1 HUB serves as a central gathering space with racing simulators, a flagship F1 merchandise store and Fuel & Fork, a dining venue. But Grand Prix Plaza isn’t just for fans—it’s also a game-changer for meetings and events.
The venue offers a variety of private event spaces infused with Formula 1 flair. The Turn 1 Lounge, with 4,700 sf of space, is perfect for receptions, product launches or corporate mixers. The Cooldown Room, featuring chrome accents, carbon fiber finishes and a center bar, provides an indoor-outdoor setup along the pit lane for up to 250 guests.
Planners can also book the GPP Garage, which transforms a real F1 garage into a flexible event venue overlooking the kart track. For larger groups, the third floor boasts over 61,000 sf of customizable space, ideal for conferences or galas. And for a grand finale, the rooftop offers 71,000 sf of open-air space with views of the Strip and track, equipped with LED screens and a massive digital display.
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