Peru is coming on strong for more MICE events, with increased business from the U.S. firmly in its sights.
After seeing record planner attendance at their booth during last month’s IMEX America 2025, The Commission for the Promotion of Peru for Export and Tourism (PROMPERU) announced a growing demand for the country’s high-end incentive, meeting and conference capabilities.
The IMEX activations—including a curated culinary showcase that became one of the most talked-about features of the stand—reinforced Peru’s global reputation as a destination “where event quality, culture and purpose converge.”
Prevue caught up with Luis Chang, Chief Tourism and Investment Specialist at PROMPERU in Houston, who filled us in on a country that was home to the oldest known civilization in the Americas while at the same time now leading the way in meetings, hospitality and culinary excellence.
“Peru is very much a boutique country [for MICE travel],” Chang said. “We have the international gateway, Lima, where we have a tradition of hosting MICE groups.”
Peru’s capital is home to the 161,000-sf Lima Convention Center, able to host up to 10,000 in 18 multi-purpose convention halls, while Jorge Chávez International Airport welcomes major airlines from across the globe.
In addition to convenient hub access and one of Latin America’s most modern convention centers, Lima offers a network of nearly 10,000 four- and five-star rooms, including the Westin Lima Hotel & Convention Center, the JW Marriott Lima, Swissotel Lima and AC Hotel Lima.
Meanwhile, Peru’s capital is also an acclaimed culinary capital.
“Four of the 50 best restaurants in the world are in Lima,” Chang told us, pointing to two—Maido, whose fusion Japanese and Peruvian cuisine includes ingredients from the Amazon; and Central, where what comes to the table comes from Andean peaks, cloud forests, the immense Amazon and the coastal valleys.
Including the Past in the Present
Groups will admire the resplendent colonial architecture of Lima, but the country’s mysterious past goes way past the colonial era. In fact, Peru is home to the oldest city in the Americas, Caral—which dates back to 2627 B.C.—as well as other civilizations that disappeared well before the European conquerors arrived.
“Before the Incas were the Chavin, the Nazca and the Cañari… the latter were conquered by the Incas,” Chang told us. “The Inca Empire actually was very long, from Colombia down to Argentina.”
Capital of the Inca Empire was Cusco, today a high-altitude melting pot of Amerindian and mestizo cultures that mixes in the modern—Cusco boasts the JW Marriott El Convento Cusco—and also serves as a base for exploring Machu Picchu and other Sacred Valley sites.
Across the country, organizers can design multi-tiered incentive and meeting programs that flow seamlessly between the Andes, Amazon and Pacific coast—pairing luxury rail journeys and river expeditions with world-renowned gastronomy, revitalized heritage sites and transformative cultural experiences.
Check out Peru’s place among the World’s 50 Best Restaurants.
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