A new influx of hotels is also making it a serious hub for meetings.
The 1,012-room JW Marriott Austin put the city on the meetings map a few years back when it opened two blocks from the Austin Convention Center as the second largest JW Marriott in the world. Next on the docket is the 1,048-room Fairmont Austin. The new hotel will make Austin that much more attractive for citywide events, especially with its Red River Canopy Walk connecting to the convention center.
The city has had its fair share of boutique hotel openings as well; the 171-room Archer Austin opened last year. Featuring an authentic look that mixes Texas limestone and wildflowers with the city’s creative soul, the hotel is particularly popular for its culinary experiences at Second Bar + Kitchen. A “Flavor Profiling Cooking Class” with chef David Bull, cooking demonstration from the restaurant’s culinary team or hands-on cookie experience with the pastry chef are all available to groups.