Trump Taj Mahal to Become Hard Rock Hotel and Casino Atlantic City

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Hard Rock Hotel Atlantic City, meeting
The Taj Mahal will undergo a complete transformation into next year.

The Trump Taj Mahal, which has been shuttered since last fall, will undergo an “all-encompassing” transformation this year, to become the Hard Rock Hotel and Casino Atlantic City.

Hard Rock International will spend $400 million rebranding and renovating the Hard Rock Hotel and Casino Atlantic City. The property had been owned by billionaire Carl Icahn.

The new hotel will feature two separate arenas for concerts and sporting events, seating 7,000 people. Changes will include a redesigned interior and casino, along with new food and beverage outlets. The Hard Rock Cafe Atlantic City will be centrally located within the property and offer beach access.

The hotel’s entrance will be completely reimagined with a new port cochére located on the famous Boardwalk. The lobby and guest rooms will undergo renovations, and meeting space will be updated. The crowning touch, a full-service spa, will feature relaxing and recharging treatments. In keeping with Hard Rock’s theme, the hotel will showcase rock-and-roll memorabilia, but in this case it will be hand-picked with a focus on musicians from New Jersey.

“We are excited to be part of this revitalization of Atlantic City creating thousands of jobs to help local employment,” said Jim Allen, chairman of Hard Rock International. “We are 100 percent convinced Hard Rock Hotel & Casino Atlantic City will be a success.”

The property is expected to open in the summer of 2018.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.