4 CSR Ideas for Millennials

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Millennials, CSR
The youngest generation wants to volunteer in a way that aligns with their values.

When it comes to developing CSR opportunities for younger attendees, authenticity is the rule. Today’s youngest meeting attendees are not interested in token efforts; they want to be a part of an activity or fundraising event that truly makes a difference and is aligned with their values. “Younger employees want to feel that they’re making a direct impact on someone’s life,” says Alan Ranzer, managing partner of Impact 4 Good and a leading voice in the CSR movement.

He offers the following suggestions for CSR activities for Millennials:

• NeighborGOOD—This program allows participants to see and learn about a city via an interactive urban challenge run through their cell phones. When the hunt leads to a give-back experience, everybody wins.
• Crazy Carz for Kidz—This activity tasks teams with competing in auto-themed challenge activities to earn parts to build a high-end remote control car for young patients in local hospitals.
• Takin’ it to the Streets—A program for the younger generation that gets people out into the community to see an organization firsthand, and make a difference while they’re at a destination. This program is about attendees getting their hands dirty and making a difference. Partner charities vary by destination.
• Financial Literacy Monopoly—This program tasks teams with competing in a customized Monopoly game, while teaching youth important financial skills they’ll need to succeed in life. It touches on the fact that life skills education is paramount to future success. Younger employees want to feel that they’re making a direct impact on someone’s life.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.