When it comes to developing CSR opportunities for younger attendees, authenticity is the rule. Today’s youngest meeting attendees are not interested in token efforts; they want to be a part of an activity or fundraising event that truly makes a difference and is aligned with their values. “Younger employees want to feel that they’re making a direct impact on someone’s life,” says Alan Ranzer, managing partner of Impact 4 Good and a leading voice in the CSR movement.
He offers the following suggestions for CSR activities for Millennials:
• NeighborGOOD—This program allows participants to see and learn about a city via an interactive urban challenge run through their cell phones. When the hunt leads to a give-back experience, everybody wins.
• Crazy Carz for Kidz—This activity tasks teams with competing in auto-themed challenge activities to earn parts to build a high-end remote control car for young patients in local hospitals.
• Takin’ it to the Streets—A program for the younger generation that gets people out into the community to see an organization firsthand, and make a difference while they’re at a destination. This program is about attendees getting their hands dirty and making a difference. Partner charities vary by destination.
• Financial Literacy Monopoly—This program tasks teams with competing in a customized Monopoly game, while teaching youth important financial skills they’ll need to succeed in life. It touches on the fact that life skills education is paramount to future success. Younger employees want to feel that they’re making a direct impact on someone’s life.