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Millennials, meetings
Prevue’s research, in partnership with the Incentive Research Foundation, explored how planners are adjusting their programs with the youngest generation in mind.

Turn to Prevue for the latest trends and thought leadership. Download these 3 free meeting industry research studies/white papers today.

Millennial Mindset

With all the buzz about how Millennials are changing the workplace, how are they shifting planners’ meeting strategies? What kinds of destinations and activities motivate this group—defined as being between the ages of 18 and 34—vs. the generations before them? And what special considerations are planners making as they create incentive experiences for today’s multigenerational workforce?

Check out Prevue’s research on the subject, in partnership with the Incentive Research Foundation, to discover how planners are adjusting their programs with the youngest generation in mind.

Download the survey here.

Two Sides to the Story

Talk to any planner or hotel sales person and they will tell you that the meetings industry is a relationship business. We teamed up with the Incentive Research Foundation to put that statement to the test with the first-ever survey asking both sides the same questions about how they work together.

Download this meeting industry research here.

Build a Sense of Place into Your Meeting

Attendees are looking for memorable experiences where the culture, food and people of the destination are an integral part of their time there. Planners are realizing that taking the time to understand who the audience is and looking for the connections between the individual, the company values and the local culture is key. The major hotel chains are responding with brands whose mission is to foster a uniquely local and personalized experience. Locally sourced F&B and interactive food and drink experiences are making their way into programs. Even room amenities are becoming hyperlocal. This white paper by Prevue and CWT Meetings & Events offers meeting research on the role of the senses in meetings, along with dozens of ideas and solutions for adding local immersion into your meetings and incentive programs.

Download the white paper here.


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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.