Build a Sense of Place Into Your Meeting
The trend toward immersive, hyperlocal experiences is transforming meeting and incentive programs.
This white paper by Prevue and CWT Meetings & Events offers meeting research on the role of the senses in meetings, along with dozens of ideas and solutions for adding local immersion into your meetings and incentive programs.
Attendees are looking for memorable experiences where the culture, food and people of the destination are an integral part of their time there. Planners are realizing that taking the time to understand who the audience is and looking for the connections between the individual, the company values and the local culture is key. The major hotel chains are responding with brands whose mission is to foster a uniquely local and personalized experience. Locally sourced F&B and interactive food and drink experiences are making their way into programs. Even room amenities are becoming hyperlocal.