Courage – SITE Conference Focus

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SITE Last January, incentive travel professionals gathered in Vancouver to explore how travel motivates during the Society for Incentive Travel Excellence (SITE) Global Conference.

Little did SITE attendees know that soon lives and livelihoods would be severely limited, under attack from an invisible force, a virus that, by now, has wreaked havoc all over the world, unleashing a pandemic of truly epic proportions.

That power within us and among us is courage and it’s the theme for SITE Global Conference 2021.

The conference, being held Feb. 2-3, will be hybrid and content streams will include: Business Case for Incentive Travel, Personal Resilience, Innovation and Transition, Regeneration, and Destination Deep Dives. For more information on the content being offered, click here.


Newly appointed Interim Executive Director, Rebecca Wright, CIS, CITP said: “2020 has been a tumultuous year for all business events professionals but despite the difficulties and the challenges, SITE remained united and strong. We now face 2021 with a renewed sense of community and an even stronger belief that incentive travel is transformational for qualifiers, businesses and society at large. I’m delighted to serve as interim Executive Director and look forward to leading our wonderful executive leadership team as we continue to deliver value to our members, to be the voice for the “I” in MICE and to highlight the business case for incentive travel.”

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Award-winning journalist Andrea Doyle has a career that spans more than 30 years. She has worked as a senior editor at Successful Meetings Magazine, a senior writer at Convene, and a staff writer at The Record, a daily N.J. newspaper. Her work has graced the pages of publications including Avenue Magazine, New Jersey Health and Beauty, and Bergen Health & Life Magazine.