The Royal Thai Government has launched the “Amazing Thailand Love Wins Festival (Pride Month),” a nationwide celebration taking place throughout June in honor of global Pride Month. The campaign reinforces Thailand’s image as an inclusive and welcoming travel destination.
Presiding over the official launch, Phumtham Wechayachai, Deputy Prime Minister and Minister of Defence, stated: “This festival is more than a celebration—it is a reflection of our national values. Thailand stands proudly for human rights, gender equality, and the freedom to love. With marriage equality now the law of the land, we reaffirm our commitment to inclusion and send a clear message to the world: everyone is welcome here.”
Mr. Sorawong Thienthong, Minister of Tourism and Sports, added: “Global Pride Month is a time to celebrate identity, dignity, and love. The Amazing Thailand Love Wins Festival reflects these values while also driving both domestic and international tourism, reinforcing Thailand’s place on the map as a welcoming, inclusive destination for all.”
A flagship initiative under the Amazing Thailand Grand Tourism and Sports Year 2025, the Amazing Thailand Love Wins Festival celebrates LGBTQ+ communities around the world and highlights Thailand’s commitment to becoming a leading global Pride destination—one that boldly champions equality, diversity, and human rights.
“We are Open-hearted”
The festival is rooted in the advancement of fundamental rights and social progress. Thailand has long been recognized as one of Asia’s most LGBTQ+-friendly countries, known for its open, respectful, and inclusive culture.
A historic milestone was reached on Jan. 23, 2025 with the official enactment of marriage equality legislation. Following amendments to Section 1448 of the Civil and Commercial Code and approval by both houses of Parliament, the law was published in the Royal Gazette in September 2024. For the first time in Thai history, LGBTQ+ couples can now legally register their marriages—a step seen as further strengthening Thailand’s global appeal as a destination celebrating freedom and diversity.
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), added: “The festival is a vibrant expression of who we are as a society. We stand for love without labels, equality without exception, and diversity without compromise. This celebration gives us a global stage to show that Thailand is not just open for tourism—we are open-hearted.”
Celebrations Go Nationwide
This year, TAT is elevating Pride Month to the national stage, with vibrant celebrations unfolding across every region of Thailand through the month of June.
In the North, Chiang Mai Pride Parade 2025 runs from through June 30, while Tak Pride events unfold across Mae Sot (June 9), Mae Tan in Tha Song Yang (June 19), Rahaeng in Tak Municipality (June 21), and Phop Phra (June 26). Nan Pride 2025 spans the entire month.
The Eastern Region hosts Pattaya Pride from June 27-29 and Chanthaburi Pride 2025 throughout the month.
In the South, festivities include Samui Pride Nation, Songkhla & Hat Yai Pride (June 14–15), Trang Pride (June 28), Phuket Pride 2025 (June 2–8), and Krabi Pride 2025, running all month.
In the Northeast, Khon Kaen Pride Festival 2025 will be held on June 28, with Ubon Pride and Mukdahan Pride 2025 celebrating diversity throughout June.
For more information, visit www.thailandfestival.org or follow the official Facebook page: Thailand Festival.
You May Also Be Interested In…
