The global B2B information and event company Questex is merging legacy events IBS and IECSC into the ‘Be+Well Beauty and Wellness Show’ for 2026, addressing the $9 trillion wellness market where beauty, spa, and fitness services now overlap.
Combining over a century of event history, the International Beauty Show (IBS), established in 1917 and the International Esthetics, Cosmetics & Spa Conference (IECSC), launched in 1998, are merging into one powerhouse brand and show: Be+Well | Beauty and Wellness Show.
Market Growth is Beautiful
Beauty and wellness isn’t just thriving—it’s exploding with unprecedented momentum as people increasingly prioritize self-care and personal transformation.
Recent economy projections indicate the market will reach $9 trillion by 2028, while 82 percent of U.S. consumers now consider wellness a top priority in their everyday lives, say studies from the Global Wellness Institute and McKinsey & Company. Meanwhile, Be+Well is touted as the first brand platform to fully integrate the beauty, spa, wellness and fitness industries under one umbrella.
“We are witnessing a powerful movement in wellness. People everywhere are seeking more than products and services; they want transformation, balance, and empowerment,” said Questex’s Wellness Market Leader & VP, Jess Tyler in a media statement. “The professionals guiding them on this journey deserve a place to be inspired, to learn innovative techniques, share wisdom, and access the tools that will help them make a difference. Be+Well exists to ignite a community that empowers beauty, spa, wellness and fitness professionals to elevate lives, nurture wellbeing, and shape the future of this movement together.”
A Rebrand to Show Off
The brand fusion will transform the Be+Well | Beauty and Wellness Show floor into cohesive neighborhoods connecting buyers and sellers across beauty, spa and wellness sectors. This layout delivers optimal educational and shopping experiences, featuring areas for Hair & Salon Essentials; Spa & Wellness; Nails, Cosmetics & Lashes; Business & Education District; Retail Zone and the NEW! TechZone.
“As someone who has been part of the spa and wellness industry for 38 years, I am beyond thrilled to welcome these exciting changes,” Allan Share, President of the Spa Industry Association told the media. “It’s the first time we are truly coming together to offer a holistic and integrated experience for our attendees and I’m confident the benefits will have a lasting, positive impact.”
The Be+Well | Beauty and Wellness Show will take place in New York on March 8-10, 2026; Las Vegas, June 27-29, 2026, and Florida Aug. 23-24, 2026.
More information: bewellmediaandevents.com.
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