IRF Survey on Managing Expectations

IRF

 

A recent study by the Incentive Research Foundation (IRF) found that as the hotel industry ramps its service levels back up to pre-pandemic levels, planners are concerned about being able to deliver the programs they have in the past.

The IRF found that the pull between reality and expectations is being felt by both incentive planners and their supplier partners. More than half (54%) of incentive travel planners cite the ability to maintain and deliver expected service levels as their primary concern, while every supplier group reported struggling with hiring and retaining staff and managing cost increases resulting from inflation.

Other key findings from the IRF survey:

  • DMCs are seeing price increases due to cost of talent, transportation / fuel surcharges, and venue rental costs
  • 84% of hotel respondents report offering daily housekeeping services, and 95% of hotels reported having all food and beverage outlets available
  • Tourism boards and CVBs are in a strong position to help inform planners as they evaluate destinations, and can help fill gaps in knowledge and service in many cases
  • Planners noted that Tier 2 destinations that have a strong product, are appropriately staffed, and have funding, are well positioned to win business in the current environment

The study was conducted from late April through June 2022. A total of 710 respondents completed the survey, representing four stakeholder groups, incentive planners / third party agency, hoteliers, tourism board/convention & visitors bureaus, and destination management companies.

The full study can be found here.

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