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RIU Hotels Expand CSR Initiatives

September 24, 2025

With 19 sustainability projects in Mexico, RIU Hotels is investing heavily in its Proudly Committed initiatives.

Meeting recently in Cancún, Mexico, RIU Hotels & Resorts executives announced impressive progress achieved under their Proudly Committed CSR initiative. The event, held at the Riu Caribe, was led by Naomi Riu, Executive Director of the group and head of Corporate Social Responsibility, along with directors of the CSR department, Catalina Alemany and Alma Tesillos. RIU Hotels has established 60 sustainability initiatives worldwide and increased its CSR investment to a total of roughly $540,000 U.S. in 2024—a figure that will be matched this year, said Naomi Riu.

In Mexico alone, RIU works with 17 partners and implements 19 CSR initiative in Mazatlán, Los Cabos, Nayarit, Guadalajara and Quintana Roo. In her opening speech, Riu explained that the chain’s social investment projects are directed towards biodiversity projects, such as the protection of endangered species and coral restoration, as well as community initiatives. Projects that support children are also a priority, she said, “because we believe the best way to invest in society is by supporting the youngest members.”

In Quintana Roo, RIU Hotels supports organizations such as Fundación Aitana, Oceanus, and Save The Children Mexico; in Mazatlán, it works alongside Proeduca Sinaloa and Back to Back Mexico; in Nayarit, it provides support to CANICA, ECOBAC (Ecology and Whale Conservation), and CEMBAB (Conservation of Wonderful Species in Bahía de Banderas); in Guadalajara, it invests in social initiatives with Corporativa de Fundaciones and Bosque Urbano de Extra; and in Los Cabos, it supports Los Niños del Capitán and Amigos de los Niños. Additionally, the chain maintains a strong partnership with Doctor Sonrisas in Mexico City and has developed a close working relationship with ECPAT, collaborating on significant efforts to combat the trafficking of children and adolescents in the tourism sector. All of them received recognition for their outstanding work from Riu, Alemany, and Tesillos.