5 Essential LinkedIn Tips for Meeting Planners

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LinkedIn tips

LinkedIn is where the meetings industry gathers online, so Prevue has compiled a list of useful LinkedIn tips to help you get the most out of your posts.

Social media best practices are a moving target, so we have pulled together 5 invaluable LinkedIn tips for right now.

Post Regularly

The way to establish a following is to be a consistent voice; for LinkedIn, that means posting 2 to 5 times a week. The best time to post on LinkedIn, according to HubSpot and multiple studies, is Wednesday at 12 p.m.
Wednesday: 8 a.m., 9 a.m., 10 a.m., 3 p.m.; Thursday: 9 a.m., 10 a.m., 1 p.m., 2 p.m.; Friday: 9 a.m., 11 a.m., 12 p.m.

Research Popular Hashtags

If you want your post to appear in as many places as possible, get to know which meeting industry hashtags have the most followers and include them in your posts. Type the hashtag you want to use into the search bar to see the number of followers. For example, #eventprofs has 36,649 followers while #meetingprofs has 7,931 followers and #meetings has 6,726. However, don’t overdo the hashtags: LinkedIn recommends using no more than 3 hashtags per post.

Pay Attention to Pages and People “Also Viewed”

If you’re trying to build your network, pay attention to LinkedIn’s recommendations on the right of the page (in Desktop View). People and Pages “Also Viewed” are an efficient way to find people and companies who are similar to or related to those you already know, vs. a broad search, and all you need to do is click Connect or Follow.

Mention People in Your Posts

Mentioning a connection or other LinkedIn members (you don’t have to be connected) encourages engagement with your posts and comments. Simply add @name, and they will get notified about the post or comment. This gives them a chance to respond, building momentum for the post. The more people or places tagged, the more potential for engagement.

Use Video

One of the top LinkedIn tips is: Use more video! Video posts give you a better chance of reaching the top of a person’s Feed. There’s abundant research on how video is the most engaging medium you can use, so use it when it makes sense.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.