LinkedIn is where the meetings industry gathers online, so Prevue has compiled a list of useful LinkedIn tips to help you get the most out of your posts.
Social media best practices are a moving target, so we have pulled together 5 invaluable LinkedIn tips for right now.
The way to establish a following is to be a consistent voice; for LinkedIn, that means posting 2 to 5 times a week. The best time to post on LinkedIn, according to HubSpot and multiple studies, is Wednesday at 12 p.m.
Also: Wednesday: 8 a.m., 9 a.m., 10 a.m., 3 p.m.; Thursday: 9 a.m., 10 a.m., 1 p.m., 2 p.m.; Friday: 9 a.m., 11 a.m., 12 p.m.
Research Popular Hashtags
If you want your post to appear in as many places as possible, get to know which meeting industry hashtags have the most followers and include them in your posts. Type the hashtag you want to use into the search bar to see the number of followers. For example, #eventprofs has 36,649 followers while #meetingprofs has 7,931 followers and #meetings has 6,726. However, don’t overdo the hashtags: LinkedIn recommends using no more than 3 hashtags per post.
Pay Attention to Pages and People “Also Viewed”
If you’re trying to build your network, pay attention to LinkedIn’s recommendations on the right of the page (in Desktop View). People and Pages “Also Viewed” are an efficient way to find people and companies who are similar to or related to those you already know, vs. a broad search, and all you need to do is click Connect or Follow.
Mention People in Your Posts
Mentioning a connection or other LinkedIn members (you don’t have to be connected) encourages engagement with your posts and comments. Simply add @name, and they will get notified about the post or comment. This gives them a chance to respond, building momentum for the post. The more people or places tagged, the more potential for engagement.
One of the top LinkedIn tips is: Use more video! Video posts give you a better chance of reaching the top of a person’s Feed. There’s abundant research on how video is the most engaging medium you can use, so use it when it makes sense.