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Here are four ways to use user-generated content effectively for your next event.
Posts can be sent to the email associated with your LinkedIn either with each new conversation or in digest form, or you can choose to check in on your own when you want to.
Creating T-shirts, posters or wall spaces for attendees to fill-in-the-blanks with their personal opinions is a surefire way to encourage some thought-provoking Instagram posts.
While interacting will help get attention for your personal brand, so will creating communities related to your professional industry.
Encourage attendees to download the mobile event app well in advance of the event and direct them to the social links in the app.
Your event hashtag needs to be short and memorable so that it’s easy for people to use before, during and after the event.
If one person shows up with Periscope and live-streams parts of your event, hundreds could be “attending” without you even knowing it.
If you're not using social media to enhance your events by now, you've likely fallen way behind your colleagues in the "internet of things."
For events where there is a lot of learning and buzz, creating an event hashtag makes sense. For others, it might not.
Want to include social media in your meeting, but don’t know how to start? Martin Stoll works with planners doing meetings in Puerto Rico to make the journey easier.
Social media is obviously a good way to market your event and serves as a tool to increase attendee interactions while onsite. However, it...