Choice is Key for Digital Events

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After producing 439+ of them in 2020, Vok Dams Group knows a little bit about digital events.

A new white paper by Germany’s Vok Dams Group shed some light on the importance of offering attendees choice at hybrid and digital events. “If a year ago technology defined the possibilities of hybrid and digital events, the focus now is on strategy and concept,” said Colja Dams, Vok Dams Group CEO.

The new white paper suggested the following strategies for making digital events more autonomous:

• Selection of different content and topics that can be joined in different virtual rooms
• Live query of the current level of interest and adjustment to participants’ responses, for example whether topics should be further expanded in the presentation
• Query of content-related requests of the participants, to be included in the content design or agenda
• Self-determined visits to various virtual trade fair and information stands and contact with conversation partners chosen by the participants
• Choice of whether program items are requested now and/or in recorded form at a later point in time (on-demand)
• Individual options for the camera perspective by the participant (only speaker, only slides, speaker with slides, entire room, etc.)
• Letting the the participant decide, for whatever reason, if he or she wants to take part in the voting, chat or Q&A session.

With regard to autonomy and choice, it’s clear that digital and hybrid offer event visitors a wide range of content, actions, topics and possibilities,” the report concluded. “The challenge is to design this offer in such a way that added value is created for the participants.”

Download the study here: 

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.