Changing Definition of Wellness

wellness
Healthy was on the menu during the Meet Well opening reception at The Wigwam.

Roundtables led by a team from the Incentive Research Foundation and Prevue reveal a changing definition of wellness among meeting planners.

Wellness has long been a part of meetings and incentives. With COVID continuing to pose health threats and impact attendee comfort and confidence, meeting and incentives planners are looking at the concept of wellness through a different lens. At the fifth annual Meet Well Summit this fall, more than 50 meeting and incentives planners and suppliers from across the country gathered in at The Wigwam in Litchfield Park, Arizona, to experience wellness inclusions and discuss the changing definition of wellness during roundtables, which were summarized in a recent report.

As masked attendees participated in health screenings upon arrival, it immediately became clear that the concept of wellness has moved far beyond the healthy dining options, spa experiences, and morning yoga discussed in previous years. During facilitated discussions, attendees considered how factors such as health & safety, attendee mental health, physical health, food & beverage, and sustainability impact the overall attendee experience and level of comfort.

Mental Health Concerns

Where no one might have spoken about mental health before, it was a top concern during the roundtables. COVID seems to have raised more awareness of mental health concerns. Work-related team meetings are often check-ins with people, and there’s more transparency, vulnerability, and compassion.

The group discussed how attendees are different since the pandemic, and how they are more open about expressing their emotional needs. People have worked from home for so long, and coming back to a meeting is, as one planner put it, like “coming back into the sunshine.” The group also acknowledged that many attendees could have anxiety about being back in a group. Some people are ready to be part of the event, just not all of the event all day.

Give People Space

For safety and comfort, planners reported a trend toward smaller meetings and a strong desire for outdoor space for meetings and receptions.  A lot of groups want small, local, boutique hotels, because they have fewer people in general and fewer leisure travelers. There’s a lot of interest in hotel buy-outs and, takeovers, and having a private space at a resort that is exclusively for their group.

Since attendees need more flexibility to feel comfortable in the current environment, agendas need plenty of space. Attendees may need more breaks, moments of solitude, opportunities to go for a walk or spend time alone in their room, and the option to take meals away from the group. Plan to provide attendees with extra physical space, such as time outside of the meeting room, space for social distancing in larger rooms, or wave planning to rotate people through rooms and transportation.

Healthy F&B Is Still Important

Healthy food and beverage options continue to be a mainstay of wellness inclusions. Personal and lifestyle choices and differences are more important than ever as people adapted to new eating habits while in lockdown. People are more mindful of the food they eat, but still expect food and beverage to elevate their experience. Planners are avoiding processed foods and offering more healthy options, including more fish entrees and innovative vegetable preparation. Careful attention to dietary restrictions is the shared responsibility of the planner and F&B team. Wellness and inclusivity can also mean fewer alcohol-centered activities and more thoughtful non-alcoholic beverage options, like locally-sourced fruit juices or signature mocktails.

Read the full report here.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.

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