Nobu Hotel Miami Beach

Strategic Meetings & Incentives Summit

April 29 – 30, 2019 l Nobu Hotel, Miami Beach, FL

This two-day event will focus on smart strategies for internal communication, increasing attendee engagement and, ultimately, improving ROI.

Sessions include:

The Human’s Guide to Win-Win Negotiating—Ed Brodow

Chimpanzees are hostile. Bonobos make love. Using the unusual metaphor of our closest relations, primates, negotiation expert Ed Brodow will prove that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. As he says in his bestselling book, Negotiation Boot Camp: “If both sides feel satisfied, everything is possible.”

How to Design an Internal Communication Strategy for Your Event—Christy Lamagna, CMP, CMM, CTSM, Visionary l Entrepreneur l Master Strategist, Strategic Meetings & Events

If the “Law of Seven” states that a message must be seen/heard at least seven times before an audience is inspired to action, why do we share our message once at a meeting and expect immediate change? Until we follow the same best practices for our internal audiences that we employ on external audiences, our meeting content is destined to fall short.

Lamagna will share advice on how to create a continuous communication cycle for your audiences that influences what attendees feel, think say and do—and ultimately influences your organization’s bottom line. Her three simple strategies effectively bring content to your audience with minimal time and dollar commitment while achieving maximum results.

Prepare for the Unexpected: The Importance of Crisis Communications—Alex Plaxen, President & Founder, Little Bird Told Media

The basic steps of effective crisis communications are not difficult, but they require advance work in order to minimize damage. Learn how to create a communications plan for your event that includes three things: auditing your vulnerabilities, training your spokespeople and establishing means of communicating. Plaxen answer your burning questions about how to use social media when it really matters.

Plan for your event and make critical decisions for your organization. Never be caught unprepared again!

The Trend Toward Transformational Incentive Travel— Pádraic Gilligan, Chief Marketing Officer, SITE, and Managing Partner, SoolNua

The buzzword in the event industry these days is “transformational experiences.” In part due to changing demographics, we are no longer just in the business of designing meetings and incentive trips, we are in the business of changing lives. Gilligan will define this new approach to incentive travel and how to create trips that are powerful and life-altering experiences.




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Nobu Hotel Miami Beach

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Meet Barbara Scofidio

The Visionary behind the Visionary Summit Series
For 20 years, Prevue Editor Barbara Scofidio has worked with GBTA, SITE and other industry organizations to design and deliver education for meeting and incentive planners. She is currently the media liaison for the Education Committee of FICP.
Contact her at:

[email protected]
(305) 322-2301

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