Qatar Airways' FIFA-branded 747 will operate across key destinations in Europe, the U.S. and Asia.

A Fresh Coat of Summer: Airlines Show Off New Looks

Qatar Airways' FIFA-branded 747 will operate across key destinations in Europe, the U.S. and Asia.
 

 

 

 

 

 

 

 

 

 

From Disney-themed aircraft wraps to patriotic anniversary liveries, airlines are turning their fleets into flying canvases, and that can be great news for event planners looking for theming options. Here are some new looks, coming to a sky near you.

Moana Takes Flight

Hawaiian Airlines is marking the arrival of Disney’s live-action Moana—hitting theaters July 10—with three special liveries unveiled ahead of the film’s debut. The first, revealed on June 11, wraps an Airbus A321 in imagery from the movie, including shape-shifting demigod Maui as a hawk wielding his iconic fishhook and the coconut-armored Kakamora riding the sea breeze.

Two more liveries will follow before the film’s release, appearing on a widebody Airbus A330 and a Boeing 717. Each design draws on characters from the live-action adaptation of Disney’s 2016 animated blockbuster.

For Hawaiian, now a subsidiary of Alaska Airlines, the partnership feels like more than a marketing moment. “Voyaging is at the heart of who we are as the airline of Hawaii,” said Alisa Onishi, the carrier’s Managing Director of Hawaii Marketing, noting the connection to Pacific navigators who crossed the ocean using traditional wayfinding. “We’re proud to bring Moana’s journey to life once again as we connect our island home to the world.”

Stars (and Stripes) in the Sky

United Airlines is marking America’s 250th anniversary with a new “Stars and Stripes” livery this summer, painted in bold red, white, and blue on two U.S.-built aircraft — a Boeing 787-10 and a Boeing 737-800. The design features 50 stars representing each state and diagonal stripes meant to evoke forward momentum. Both planes were painted in Amarillo, Texas.

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The unveiling took place at Washington Dulles International Airport, where United CEO Scott Kirby was joined by U.S. Secretary of Transportation Sean P. Duffy and United employees to mark the occasion.

United paired the announcement with a milestone from its Military Pilot Program: nearly 600 active-duty pilots have transitioned to the airline since 2024, with 500 more expected by end of 2027. The program gives serving military pilots a conditional job offer earlier in their career than was previously possible.

World Cup Fever at 35,000 Feet

American Airlines celebrates the World Cup.

With the 2026 FIFA World Cup underway across the United States, Canada and Mexico, airlines around the world are dressing their aircraft in special liveries to cheer on home-country teams or simply celebrate the world’s most popular sport.

Among those sporting World Cup logos and images: Aerolineas Argentina‘s Airbus A330-202, with Lionel Messi’s number 10 on its tail; American Airlines, in partnership with Qatar Airways, unveiled a special World Cup-themed livery on one of its Boeing 737-800s; Iberia‘s Airbus A350-941 features a special livery celebrating the Spanish national football team; and Curacao-based Divi Divi Air painted a special livery for the Curacao national team.

LATAM Airlines

In other news, LATAM Airlines Brazil has offered a first look at its Embraer E195-E2, freshly painted in the airline’s livery at Embraer’s facility in Sao Jose dos Campos, Sao Paulo. Delivery is expected in the fourth quarter of 2026.

The carrier has ordered 24 of the type, with options for 50 more. In April, it completed hiring for its first crew class dedicated exclusively to the E195-E2, with pilots now in simulator and supervised flight training.

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LATAM says the aircraft will allow it to increase frequencies, develop new routes, and better connect Brazil’s regions—a meaningful capability for a country where air travel often bridges vast distances between underserved cities.

CEO Jerome Cadier framed it as a flexibility play: the E195-E2, he said, will help the airline “unlock new markets, expand existing operations, and optimize capacity to serve even more destinations sustainably.”