ASAE Insight Update Reveals Shifting Meeting Attendance

April 25, 2025

ASAE’s April 2025 Insight Update report highlights how shifting federal policies are reshaping association meeting attendance, especially international participation.

Based on survey data from over 200 association CEOs across diverse sectors, the newest report from the American Society of Association Executives (ASAE) examines the ripple effects of these changes, and the strategies associations are employing to adapt.

This research is part of an ongoing series of ASAE member polls providing associations with timely, nonpartisan insights to inform strategic planning. The most recent survey was distributed to 3,118 CEOs of associations and association management companies (AMCs), with 210 responses analyzed.

Key Findings Include:

Decline in Attendee Numbers: Half of respondents reported decreased attendance at their meetings, while participation from speakers, exhibitors, and sponsors remained relatively stable.
Exhibitor Resilience: Exhibitor participation was the most stable, with 66.9% of associations reporting no change.
Professional Associations Hit Hardest: Over half of professional and combined associations reported declines, while trade associations saw fewer decreases and a higher percentage of increases (14.5%) than any other group.
International Participation Impacted: The decline is most evident in attendance from Canada and Europe and Central Asia — regions historically well represented at U.S.-based events.
Innovation in Response: Associations are adapting by exploring virtual and hybrid formats, shortening events, and renegotiating venue contracts to manage rising costs and uncertainty.

“These findings underscore how external forces are compelling associations to reimagine events in ways that prioritize member value, accessibility and flexibility,” said ASAE President and CEO Michelle Mason, FASAE, CAE in a media release. “While the environment is undeniably challenging, we’re also seeing incredible innovation and resilience across the community.”

Prevue will continue to post updates as ASAE monitors developments affecting associations and sharing the insights that support informed, strategic decision-making. The full report is available free to ASAE members the.