Tourism Australia’s largest annual B2B event, the Australian Tourism Exchange (ATE), will return to Adelaide/Tarntanya in 2026 attracting members of the tourism industry from around Australia and around the world.
Now that ATE2025 just concluded in Brisbane/Meanjin on May 1, all eyes are on 2026, when thousands of delegates will travel to the Adelaide Convention Centre for ATE2026, to be held from May 10-14. One of the country’s largest tourism trade events, ATE connects Australian tourism businesses with global distribution partners to conduct scheduled appointments and participate in key networking events.
Tourism Australia Managing Director, Phillipa Harrison, said it is the first time the event has been held in Adelaide since 2018 and it will be a great opportunity to showcase to the world the products and experiences the state of South Australia has to offer.
“Brisbane has done a great job hosting ATE25 and we are already looking ahead to next year to see how Adelaide and South Australia showcase the best of their state to visiting international buyers and global media,” Harrison said in a media announcement.
“ATE helps to drive international travellers to regions right around the country but it is a particularly good opportunity for the host state and we will be working closely with our partners, the South Australian Tourism Commission, to put on a memorable event next year.”
South Australia’s Minister for Tourism, Zoe Bettison, said “We’re incredibly proud to welcome hundreds of international buyers and sellers at the industry’s premier trade event in Adelaide in 2026.”
“The Australian Tourism Exchange offers a powerful platform to showcase South Australia’s unique offerings to the most influential national and international tourism stakeholders, inspiring them to promote our wonderful destination in their markets,” Bettison said. “I am confident that South Australia will leave a lasting impression on delegates, when they can experience for themselves our abundant hospitality that you won’t get anywhere else.”
The capital of South Australia—and set at the foot of three acclaimed wine regions—the waterfront city of Adelaide bustles with culture, flavors, events and entertainment. Attendees and guests will soak up the sun at picture-perfect city beaches and spend the night exploring a thriving restaurant and bar scene before retreating to one of many premium hotels.
ATE26 will be produced by Tourism Australia in partnership with the South Australian Tourism Commission.
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