Home Meeting Planner Resources Incentive Travel & Merchandise SITE Global Meets in Abu Dhabi Feb 12-15

SITE Global Meets in Abu Dhabi Feb 12-15

January 7, 2026

The 2026 SITE conference offers worldwide networking, industry education and destination discovery.

An exciting and information-packed experience awaits incentive planners attending SITE Global Conference 2026, convening in Abu Dhabi, Feb 12-15. With a theme of “Wonder, Awe & Curiosity” reflecting a remarkable destination where ancient culture and tradition thrives alongside cutting-edge innovation, the conference includes local experiences that highlight how travel fosters connection, celebrates diversity and advances sustainable tourism. Educational content will explore six key themes influencing incentive travel now and in the future:

New business models forcing the industry to rethink how to deliver value and build resilience.

2. Taking a proactive approach to safety and security in a world of climate change and geopolitical shifts.

3. How new technologies and evolving values are transforming talent in the workplace.

4. Harnessing AI, automation and data for efficiency and personalization.

5. Making the business case for incentive travel.

6. Designing wellness experiences to support physical and mental rejuvenation with lasting impact.

Session Highlights

Among the educational content:

Cracking the Code: Planner Insights, Budgets, and Bold Moves. A fast-paced, candid look into the minds of today’s incentive travel planners, with fresh data from Encore’s Planner Pulse Report from Amanda Armstrong, Senior Vice President of Communications and Industry Relations. The research focuses on how content production, personalization and tech-forward venues are shaping site selection and incentive design.

AI in Action: Shaping the Future of Incentives. Tiffany Cohen, Senior Vice President for Incentives and Global Sourcing at Opus Agency, on how AI is taking incentives to entirely new levels. The interactive session will explore AI-powered agents and other solutions supporting incentive travel professionals right now, with plenty of chances to play with the technology during the session.

Take Back Your Brain. Tips and tricks to regulate the nervous system from Dami Kim, Executive Director of Body & Brain Wellness. Content will cover new strategies to reclaim mental clarity, emotional balance and sustainable energy through a blend of neuroscience, neuroplasticity and ancient energy principles.

Inclusive Destination Selection: Embedding DEIB into Incentive Travel Programs. In this session, Shane Carroll and Jennifer Attersall will offer tips and insights into weaving diversity, equity, inclusion and belonging into destination strategy—exploring how to transform incentive programs into powerful, people-first experiences that inspire loyalty and belonging. Attendees will have an opportunity to “road test” destinations from a range of perspectives.

Only in Abu Dhabi. Candy Campbell, Event Director at Campbell Scott Productions, will explore Abu Dhabi’s unique culinary heritage and sustainable practices in a session that showcases how the destination’s local ingredients, artisans and traditions can serve as incentive program building blocks.