Hilton Launches Tru by Hilton for Millennial-Minded Groups

Tru by Hilton
Tru by Hilton

Hilton Worldwide recently added Tru by Hilton to the ever-increasing list of new hotel brands created to attract the millennial mindset. The hotel company’s 13th brand features a youthful design with vibrant colors and collaborative spaces, while also offering a midscale price point for groups. An inviting lobby, game area, re-envisioned front desk and 24/7 market add to its appeal and create flexibility for meeting planners and their attendees during all hours of the day.

The brand’s creative vibe will start the minute attendees walk into the entryway where a centrally located Command Center (or front desk) stands at the center of The Hive, a first-floor lobby experience that features 2,770 sf of open space divided into four distinct sections for lounging, working, eating or playing. Splashes of red lanterns, teal chairs and navy couches decorate the space. The brand will also feature a Play Zone, filled with table games, a large-screen TV and tiered, stadium-style seating—perfect for an impromptu meeting.

Groups staying at a Tru by Hilton will also appreciate the complimentary, build-your-own breakfast option. A buffet of morning treats features a toppings bar for attendees to choose between 30 sweet and savory items to customize bagels, donuts, Greek yogurt and oatmeal to start a day of meetings off right.

The first Tru by Hilton hotel is expected to open by the end of 2016 in the U.S. Hilton already has 102 hotels signed and an additional 30 hotels in various stages of approval in cities such as Atlanta; Dallas; Houston; Chicago; Denver; Portland, Ore.; and Nashville, Tenn.