New: Global Event Tracker

Event Tracker

The new Global Event Tracker by experiential marketing giant GES shows trade show activity picking up in key cities in the Southern U.S.: Atlanta, Dallas, Orlando and Miami.

The Global Event Tracker paints a picture of key trade show cities and event attendance for the past 90 days using a U.S. map color-coded in red, yellow and green to show attendee participation and mitigation requirements. The more green, the better.

One green city is Dallas, which has held several trade shows with more than 2,000 attendees in the last half of 2020 and the start of 2021, as well as a Dallas Cowboys game that attracted 25,000 fans. Atlanta has also successfully hosted conventions, as well as large apparel and gift shows.

Two Florida cities are also leading the way in live events—Orlando and Miami. Orlando has recently hosted several conventions and has reopened Disney World and other attractions. Miami held the National Championship Game, with 15,000 fans in attendance with PPE mitigation. Moderate activity—at the yellow level—can be seen in New Orleans and Las Vegas.

In other parts of the world, Dubai has hosted trade shows of varying sizes, with more scheduled in the next couple of months. Australia and New Zealand have successfully controlled the virus and have seen a return to events, and Shanghai is also leading the way.

U.S. cities that have come to a standstill include Los Angeles, San Francisco and Portland, all on the West Coast, as well as Chicago and New York. Internatlonally, cities in the red right now include London, Paris, Barcelona, Sao Paulo and Johannesburg.

The Event Tracker is updated twice a month, and can be found here. 

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.

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