The new Global Event Tracker by experiential marketing giant GES shows trade show activity picking up in key cities in the Southern U.S.: Atlanta, Dallas, Orlando and Miami.
The Global Event Tracker paints a picture of key trade show cities and event attendance for the past 90 days using a U.S. map color-coded in red, yellow and green to show attendee participation and mitigation requirements. The more green, the better.
One green city is Dallas, which has held several trade shows with more than 2,000 attendees in the last half of 2020 and the start of 2021, as well as a Dallas Cowboys game that attracted 25,000 fans. Atlanta has also successfully hosted conventions, as well as large apparel and gift shows.
Two Florida cities are also leading the way in live events—Orlando and Miami. Orlando has recently hosted several conventions and has reopened Disney World and other attractions. Miami held the National Championship Game, with 15,000 fans in attendance with PPE mitigation. Moderate activity—at the yellow level—can be seen in New Orleans and Las Vegas.
In other parts of the world, Dubai has hosted trade shows of varying sizes, with more scheduled in the next couple of months. Australia and New Zealand have successfully controlled the virus and have seen a return to events, and Shanghai is also leading the way.
U.S. cities that have come to a standstill include Los Angeles, San Francisco and Portland, all on the West Coast, as well as Chicago and New York. Internatlonally, cities in the red right now include London, Paris, Barcelona, Sao Paulo and Johannesburg.