Palladium Hotel Group has launched Palladium PRO, a newly revamped loyalty program designed specifically for travel professionals, including meeting planners, event organizers and wedding specialists. The updated program offers increased flexibility, enhanced rewards and exclusive perks across the group’s global portfolio of hotels and resorts.
“Palladium PRO is a testament to Palladium Hotel Group’s commitment to fostering strong relationships with tourism professionals,” said Cristian Caballero, Corporate Loyalty Program Director, in a media statement. “This program is designed to recognize and reward the valuable contributions of our partners who are instrumental in supporting and promoting our brands.”
To transform professional bookings into personal benefits, Palladium PRO allows planners to earn and redeem points for a variety of rewards. Points can be used toward personal hotel stays, gift cards and exclusive travel experiences.
Points can be transferred to the Palladium Rewards program, where they’re automatically doubled in value when used for hotel stays, providing even more incentive for planners to experience the properties firsthand.
Key Features of Palladium PRO Include:
- Reward Points: Earn points for every night booked, including events and weddings hosted at any Palladium Hotel Group property.
- Redeem for Hotel Nights or Gifts: Use points for gift cards or convert them into Palladium Rewards for discounted hotel stays and services.
- Special Rates: Enjoy up to 50% off stays
- Professional Development: Access the Palladium Academy, an online training platform with tools to help planners become brand experts.
- Engagement Incentives: Gain additional points for platform participation, including completing trainings and engaging with program content.
- Enhanced Stay Benefits: Enjoy stay upgrades based on your loyalty tier.
With its global reach and coverage across all Palladium brands—including properties in the MICE and weddings space—Palladium PRO is designed to support professionals at every stage of the planning process.
The program also boasts an intuitive interface, high automation for reservation tracking, and personalized promotions and rankings to encourage ongoing participation.
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