Next-Gen Engagement Strategies

📅 May 8–10

🏬 Harrah’s Re-Imagined Las Vegas
& Caesars Forum, Las Vegas

The first-ever event to focus on designing event experiences that engage the youngest generations of meeting attendees.

Qualified planners will receive complimentary:
– Registration
– Hotel
– Meals
– Depending on the educational program, attendees will receive 3-5 CEUs from the Events Industry Council

*Attendees are responsible for their own transportation

Speakers

Edward Perotti
Founder,
Edward Perotti Events & Experiences
Skip Martin
Grammy & Emmy Award Winner
Trumpeter / Author/ Philanthropist
Will Curran
Head of Klik, Bizzabo Founder,
Endless Events & #EventProfs Community
Leah Smiley
Founder and President, The Society for Diversity

Speaker Sessions

Featuring:

Start With Giving: Lessons for Engaging Younger Attendees from Kool & The Gang’s Skip Martin

Grammy & Emmy Award winning artist, songwriter, producer and author Skip Martin is best known for his tenure as a lead singer and trumpeter for two legendary groups, Kool & the Gang and The Dazz Band. In this intimate fireside chat, he will share a more personal side of his journey that’s sure to inspire younger meeting attendees—one of giving, gratitude and making a difference in others’ lives.

Also:

The Time Is Now to Change Things Up—Edward Perotti, Founder, Edward Perotti Events & Experiences

From event flows, agendas to F&B to CSR, the way we do meetings needs a re-do.

Edward Perotti, CMP, CMM understands what inspires and engages the next generation, and has earned the buy-in of C-level execs at tech companies like VMWare, Pure Storage, Hitachi, Cadence, Netapp (to name a few) to transform their events making them more inclusive, modern, and scalable not only for the current age demographic but for the next generation of attendee.

Followed by a roundtable discussion about how attendees are re-designing their meetings with the younger generation in mind.

How To Leverage Real-Time Data-Driven Insights to Engage Younger Attendees—Will Curran, Head of Klik, Bizzabo Founder, Endless Events & #EventProfs Community

Data is the largest trend of the year for events. Step into the future of events with Will Curran of Bizzabo as he unveils the potential of data captured through wearables. Learn how these insights can craft personalized and memorable event journeys and increase the engagement of younger generations at the same time.

Discover the power of data in enhancing attendee experiences.
Understand how wearables facilitate real-time feedback and personalization.
Dive into actionable strategies for leveraging data insights in event planning.

Building Events That Belong

Forget the checklists and headcounts—let’s talk about creating events where everyone feels seen, heard, and valued. This session dives into the human side of Diversity, Equity, Inclusion, and Accessibility (DEIA), exploring how to design event experiences that resonate with the diverse needs and perspectives of your youngest audience members.

This session will equip you with the inspiration to create events that engender trust, spark connection, foster belonging, and leave a lasting impression.

Next-Gen Engagement
Strategies Agenda

12:00 – 4:30 p.m. Registration—VIP Diamond Check-in

12:30 p.m. – 4:00 p.m. Luncheon and Session 1 Appointments for 15 planners, free time for the remaining planners to enjoy complimentary spa treatment from 1-3 p.m. at Caesars Palace (limited spaces available)—CAESARS FORUM

4:30 p.m. – 6:00 p.m. Welcome & Keynote Session: Start With Giving: Lessons for Engaging Younger Attendees from Kool & The Gang’s Skip Martin—CAESARS FORUM

6:30 p.m. – 8:30 p.m. Opening Reception (heavy hors d’oeuvres)—Ramsay’s Kitchen at Harrah’s Las Vegas

8:00 a.m. – 8:45 a.m.  Casual breakfast in Meeting Room—CAESARS FORUM

8:45 a.m. – 9:00 a.m. Welcome—CAESARS FORUM

9:00 a.m. – 10:30 a.m. The Time Is Now to Change Things Up—Edward Perotti, Founder, Edward Perotti Events & Experiences. Followed by a roundtable discussion about how attendees are re-designing their meetings with the younger generation in mind.—CAESARS FORUM

10:30 a.m. – 11:15 a.m. Wellness Break & Talk With Dami Kim, Director, Body & Brain Wellness—CAESARS FORUM

11:15 a.m.  – 12:00 p.m.

12:00 p.m. – 12:45 p.m. Lunch CAESARS FORUM

1:00 p.m. – 1:45 p.m. How to Leverage real-Time Data-Driven Insights to Engage Younger Attendees—Will Curran, Head of Klik, Bizzabo l Founder, Endless Events & #EventProfs Community

2:00 p.m. – 4:30 p.m. Session 2 Appointments for 15 planners, free time or spa treatments at Caesars Palace from 2- 4 p.m. (limited spaces available)—CAESARS FORUM

6:45 Transfer to Dinner—Harrah’s Porte Cochere

7 p.m. – 9:30 p.m Dinner—The Bedford by Martha Stewart at Paris Hotel followed by transfer back to Harrah’s

7:00 a.m. – 10:00 a.m. Breakfast  to Go and Departure on Own

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