Tag: gogather
Move Over ROI — ROE Is the New Kid in Town
Data-based ROI has long been a reliable measure for event success, but does it really measure what’s most important the way ROE can?
Exclusive: AI for Event Marketing
Event marketing expert Katie Moser Stuck talks about how to use AI for event marketing without losing the human spark.
Exclusive: Event Trends You Need to Know Now
Brian Kellerman of experiential marketing and event management company GoGather shares what’s on his radar screen.
