Authors Posts by Sue Pelletier

Sue Pelletier

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What Gen Z Really Wants from Incentive Travel

Insights on how incentive planners can make their travel incentives more enticing to Gen Z qualifiers.
headshot for Fairmont Chateau Lake Louise Beverage Director Gavin Miller

Exclusive: Crafting the Perfect Sip

Gavin Miller on the art of designing beverages that elevate each dining experience.

Exclusive: The Medicine Cabinet Behind the Bar

Gavin Miller on mindful mixology, and why what's in your glass has always been about more than taste

On Location: Banff and Lake Louise

One journalist’s whirlwind tour of peak meeting and incentive experiences in the Canadian Rockies.

Exclusive: Solving the Experience Design Connection Paradox

A new report from Encore and Boldpush finds a gap between what attendees want and what they get. We asked Encore's VP of Customer Experience and Insights why the gap persists — and what it takes to close it.
Hall des Lumières Managing Director Harley Hendrix

Exclusive: How Gen Z Is Rewriting the Rules of Corporate Events

Hall des Lumières Managing Director Harley Hendrix on immersive design, authentic storytelling, and why the passive audience is officially over, thanks to Gen Z.

Breakfast Is the New Power Session

7 ways smart planners are turning the first meal of the day into a tasty — and more strategic — moment.

How 3D-Printed Food Is Reshaping Event Catering

3D-printed food is quickly moving from novelty to narrative for meeting and event catering.

The 5 Biggest Disruptors to Business Travel Right Now

How meeting professionals can tackle the biggest forces reshaping business travel today.
Cover image from ASAE's 2026 State of Associations report

Association Meetings Feeling the Pressure

New data reveals association meetings facing declining attendance, rising costs and global headwinds.

Exclusive: See Something, Say Something

Maritz’ Lisa Carcaci explains how meeting and hospitality professionals can help stop human trafficking — one event at a time.

Mega-Events Are Reshaping How Planners Evaluate Destinations

Teneo Hospitality Group President Jamie Bruce on why safety, flexibility, and city-wide readiness have become non-negotiables in site selection.

Why Cultural Competency Is a Key Revenue Strategy

Seema Jain, Founder of Seva Global, explains why cultural competency is not just a good skill for planners to have, but an essential driver of revenue for their events.
North American Pulse Survey cover

5 Trends Shaping Meetings in 2026

The latest North American Pulse Survey finds that while confidence is wobbling, activity remains steady.