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Themed attractions are one of the easiest ways to incorporate an activity or setting into an event with a theme already built into the experience.
“Everybody said it was one of the best events we ever did,” says Gorton. “They were awestruck at Universal and couldn’t believe we brought in the sand for the first night’s event. Everybody kept saying we outdid ourselves.”
We learned a lot about bringing meetings groups to Universal Orlando’s two theme parks and multiple Loews Hotels. It’s not what you see on the surface but how 250,000 sf of event space can be creatively utilized.
Part #3 of 3 in our VISIT FLORIDA story on value propositions for 2013 meetings & incentive travel programs.
It took eight 52-foot trailers, 15 open pods and 36 hours to transform the 15,000-sf Tuscany Ballroom at Loews Portofino Bay Hotel at Universal Orlando into a super-sized Vera Bradley Designs showroom.