In Los Angeles, Your Attendees Are the Celebs

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On the set of Friends at Hollywood’s Warner Bros. Studio

A recent fam with the Los Angeles Tourism & Convention Board highlighted a variety of group activities inspired by the city’s status as the entertainment capital of the world.

Academy Museum Los Angeles

The Academy Museum draws from its own collection of film-related objects and technology, as well as the unparalleled collection of the Academy of Motion Picture Arts & Sciences, which contains a vast range of works on paper and still and moving images covering the history of motion pictures.

Warner Bros. Studio Tour

Groups can experiencve a real, working studio on the Warner Bros. Studio Tour Hollywood as they travel on golf carts through sets and sound stages used for productions such as The Big Bang Theory and Gilmore Girls, view authentic props and costumes, and visit the DC Universe – DC Comics Exhibit and the Central Perk set from the famous sitcom, Friends.

Walt Disney Concert Hall Los Angeles

Designed by architect Frank Gehry, Walt Disney Concert Hall is an internationally recognized architectural landmark and one of the most acoustically sophisticated concert halls in the world. It is home to the Los Angeles Philharmonic and welcomes visiting artists and orchestras from around the world. The concert hall is also steps away from the new Conrad Los Angeles, located in The Grand—a $1 billion mixed-use complex also designed by Frank Gehry—in downtown L.A.’s Arts District, home to a treasure trove of museums and performing arts institutions.

Hollywood Bowl

Since its opening in 1922, the Hollywood Bowl has been the premier destination for live music in Southern California, hosting everyone from Billie Holiday to The Beatles to Yo-Yo Ma under the iconic silhouette of its concentric-arched band shell. 2023’s performing acts, for groups that want to take in a show, range from Reb McEntire to Andrea Bocelli.

Universal Studios

Groups can combine a visit to Universal Studios Hollywood’s immersive movie-based theme park with a Studio Tour of 13 city blocks on 400+ acres of historic studio lots. Comedian Jimmy Fallon is the video host of the Studio Tour, viewed on HD monitors in the trams as he narrates the journey.

GRAMMY Museum Los Angeles

Located in the LA Live district, the Grammy Museum offers guided and self-guided tours, and can host receptions on its Terrace for up to 400 attendees, with 180-degree views of Downtown LA and the Hollywood sign.

In addition to these, the group enjoyed other experiences steeped in show biz history, including lunch at Fanny’s at the Academy Museum, named after the legendary movie, vaudeville, theater and radio star Fanny Brice (portrayed by Barbra Streisand in her Oscar®-winning role in Funny Girl), and a ride on horseback at Sunset Ranch to the world-famous Hollywood sign. Sunset Ranch has offered its Sunset Dinner Ride for more than 50 years.

The local DMCs are expert at creating Awards–themed experiences in Hollywood, complete with the red carpet, using the Loews Hotel and Dolby Theater (which are located right across the street from each other)—as well as other entertainment industry-themed events. The possibilities are as limitless as the talent you will find in the show business capital of the world.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.