Miami Beach Prevue Visionary Summit Focuses on Strategic Skills

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Visionary Summit, meetings
Soaking up the sunshine, from left: Ileana Castillo, Greater Miami Convention & Visitors Bureau; Pam Kressley, Royal Caribbean International; Violeta Sales, AMResorts; Noreen Gallery, CenterPoint Properties

30 senior planners from companies ranging from Land O’Lakes to DowDuPont converged on Nobu Hotel Miami Beach this week to sharpen their strategic skills at the Prevue Visionary Summit.

The education kicked off with a dynamic keynote by Ed Brodow, who has been called “the top negotiation speaker in the world” by Learning Dynamics, and who taught the group to approach negotiations like a…bonobo. Bonobos are known for their peaceful demeanor, while chimpanzees, on the other hand, can be aggressive and hostile. Sound familiar?

Ed Brodow, meetings
Keynote speaker and negotiation expert Ed Brodow, sponsored by SpeakInc

Other speakers included Christy Lamagna of Strategic Meetings & Events, who focused on effective strategic communication strategies, and Alex Plaxen of Little Bird Told Media, who shared communication disaster stories from meetings gone terribly wrong, including the infamous Fyre Festival, as well as tactics for communicating during crises. The chief marketing officer of SITE and co-founder of SoolNua, Padraic Giliigan, addressed the group via videoconference from Dublin, Ireland, sharing his thoughts on the emerging concept of “transformational” incentive travel.

Nobu Miami, meetings
Salsa dancers at the fabulous Miami-style opening reception on Nobu’s Spa Terrace

Nobu Hotel Miami Beach rolled out the red carpet for the VIP group, starting with a Miami-style evening on its fabulous Spa Terrace overlooking the ocean. Highlights included local musicians, salsa dancers, a make-your-own-sangria bar, an Argentinian-style Parillada station and complimentary Revo sunglasses for the group. Best of all, a percentage of all Revo sales benefit a nonprofit focused on eradicating blindness. The next day, the group feasted on specialties from the Miami Beach outpost of Malibu Farm, located right on property.

Nobu Miami Beach, meetings
The stunning Nobu Tower at Eden Roc exudes elegance.

Many thanks to our sponsors: AMResorts, Atlantis, The Biltmore, Celebrity Cruises, Discover the Palm Beaches, Greater Miami Convention & Visitors Bureau, Hotel Xcaret Mexico, Palladium Hotel Group, Royal Caribbean International, Saint Lucia Tourism Authority, Seabourn, Shelborne South Beach, Visit Frisco and Visit St.Pete/Clearwater, and our partners: Diane Katzman Design, which provided elegant bracelets for the group; Power Event Group, our 2019 app provider; SpeakInc; wet paint group for Revo; and the host hotel, Nobu Hotel Miami Beach.

There are still a few spaces left at Prevue’s next Summit, the Global Meeting Leaders’ Summit, to be held June 3 to 4 at MGM National Harbor, outside of Washington, DC. Apply now!


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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.