Designing for Humans: Design the Journey, Not Just the Destination

Greg Bogue

Great incentive experiences are not created by destinations alone. They are shaped through a series of human moments before, during, and after the trip.

In this session, Greg Bogue introduces the Eight Phases of the Guest Journey and explores how incentive travel planners can design more intentional experiences across land and sea. From the first announcement to the memories guests carry home, each phase offers an opportunity to build anticipation, reduce friction, deepen connection, and create meaning.

Attendees will walk away with a practical framework for looking beyond the destination and designing incentive experiences around the humans who live them.

Guests will leave with:

• A new lens: incentive travel as a human journey, not just a trip.
• A practical map: the Eight Phases of the Guest Journey.
• A set of design principles: human-based prompts to stimulate better thinking.
• A sharper eye: where emotion, friction, connection, and meaning are created.
• Better questions: how to design more intentional land and sea experiences.

The Competitive Advantage No One is Talking About

How Purpose-Driven Companies Can Transform Lives, Strengthen Communities, and Protect the Planet

Shannon Keith

What if the purpose of business extended beyond profit to creating lasting positive change for people and the planet?

In this inspiring keynote, Sudara founder Shannon Keith shares the journey of building a mission-driven enterprise that challenges the traditional boundaries between business and philanthropy. Drawing from nearly two decades of work combating human trafficking in India, Shannon will explore how businesses can leverage their influence, purchasing power, and supply chains to create meaningful social impact while remaining financially sustainable.

Attendees will learn how ethical sourcing, responsible manufacturing, and intentional partnerships can transform supply chains into pathways of opportunity for vulnerable communities. Through stories from Sudara's work empowering women at risk of exploitation, Shannon will demonstrate how businesses can create dignified employment, strengthen communities, and contribute to long-term economic freedom.

The presentation will also examine the growing responsibility companies have to care for the environment, highlighting practical ways organizations can reduce their footprint, make conscious production decisions, and align their operations with the well-being of future generations.

Whether you're an entrepreneur, business leader, nonprofit professional, or changemaker, this keynote will challenge you to rethink the role of business in society and inspire you to harness its power as a force for good.

Key Takeaways:

• Business is one of the most powerful tools for social change.
• Your supply chain is a reflection of your values.
• Investing in women creates a ripple effect.
• Sustainability is good business.
• You don't have to be a global company to make a global impact.

"The question is no longer whether businesses can be a force for good. The question is whether we will choose to use that power intentionally."