How Planners Can Use AI Effectively and What it Can and Can’t Do
Staying current with technology is essential for maintaining a competitive edge — both in business and in event planning. Artificial Intelligence is transforming how planners research destinations, design experiences, communicate with attendees, and analyze data. But with rapid innovation comes confusion about where AI truly adds value — and where it doesn’t.
This expert-led session explores practical ways planners can use AI to streamline workflows, enhance creativity, and improve event outcomes. Learn how today’s tools can support everything from research and content development to planning efficiencies and decision-making, while gaining a clearer understanding of AI’s real capabilities — and its limitations — in the meetings and events landscape.
Key Takeaways:
✔ How to integrate AI tools into your daily planning workflow
✔ Understanding what AI can and can’t replace in human creativity and decision-making
✔ Best practices for using AI ethically and efficiently
✔ Real-world examples of how planners are already leveraging AI successfully
Featured Speakers:
James D. Feldman CSP, CITE, CPIM, CPT, PCS
Keynote Speaker | AI Implementation Strategist | Author of Shift Happens!
James D. Feldman, CSP, CITE, CPIM, CPT, PCS is a keynote speaker, AI implementation strategist, and author of Shift Happens!. For more than 30 years, he has helped Fortune 500 companies, associations, and hospitality organizations rethink strategy, innovation, and customer engagement through practical AI frameworks and business transformation tools.
Known for concepts like 3D Thinking™, Thinkruptcy™, and AI Sauce, James focuses on helping leaders identify business objectives, choose the right AI tools, and create measurable competitive advantage.
He has delivered more than 2,000 presentations, authored 26 books, and was named one of Incentive Magazine’s “100 Most Innovative People of the 21st Century.”
Nick Borelli
Director of Marketing
Zenus
Nick Borelli has spent over two decades at the intersection of marketing, events, and technology.
He serves as the instructor for the PCMA Institute’s Enhancing Events with AI course.
Webinar Video
