Sue Pelletier
Harness the Power of AI for Event Personas
Segmenting your audience by persona can give you insights that will Increase engagement, participation and learning. Here’s how AI can help.
On Location: Lake Geneva, WI
Natural beauty, friendly folks and state-of-the-art meeting and event venues are just part of the charm of this easy-to-get-to Midwest destination.
IACC’s 2025 Meeting Room of the Future: Shifts and Shakeups
IACC’s 2025 Meeting Room of the Future report takes a deep dive into the shifts and shakeups happening now in experiential meetings, technology and venue selection.
Business Travel Gets Shorter, More Purposeful
Business travel is no longer the default — according to new research, business travelers are becoming more selective to ensure every trip counts.
5 Add-on Activities to Engage Gen Z
Five add-on events that will entice Gen Z to consider joining your profession as they enter the work force.
EIC Launches Revamped CMP Exam
The Event Industry Council's revamps its CMP exam to ensure today’s meeting professionals can meet today’s, and tomorrow’s, challenges.
Cvent Connect Cues Up Nashville for 2026
Cvent has announced that its signature Cvent Connect event will be held in Nashville in 2026.
6 Roadblocks to Building More Engaging Events
Here are a few key reasons why meeting planners find it difficult to design immersive and engaging events.
5 Event Tech Tips for Better Engagement
Here are five event tech tips to make your next event more engaging.
10 Trade Show Exhibitor Hacks
Here are 10 effective strategies to overcome some of the most common trade show challenges.
Exclusive: Putting Wellness on the Agenda
Katie Moser Stuck explains how wellness can be incorporated into events — and why it’s critical for getting your message across to attendees.
Exclusive: Never Underestimate the Power of Surprise
The element of surprise can elevate a good incentive experience to a great one.
Exclusive: How White Lotus Is Supercharging Pop Culture Incentives
How pop culture touchpoints like the show “The White Lotus” can bring more than a pop of excitement to an incentive program.
Trump’s Travel Ban’s Potential Impact on Global Sporting Events
How the U.S. government’s recent travel ban could dampen attendance and revenues at global sporting events—and more.
