Sue Pelletier
Exclusive: How White Lotus Is Supercharging Pop Culture Incentives
How pop culture touchpoints like the show “The White Lotus” can bring more than a pop of excitement to an incentive program.
Trump’s Travel Ban’s Potential Impact on Global Sporting Events
How the U.S. government’s recent travel ban could dampen attendance and revenues at global sporting events—and more.
Hyatt Going All-In on Asia
Hyatt Hotels continues to expand its luxury and lifestyle portfolio with almost 90 new Asia Pacific properties over the next five years.
U.S. Policy Driving Companies to Rethink International Business Travel
International business travel is declining largely due to changes in U.S. policy.
Try This: Banff Community Impact Program
The Banff Community Impact Program offers groups an opportunity to support real change for the local community.
Business Travel Feels Riskier for Women
Corporate business travel is back, but women are concerned that they face greater safety risks than men while on the road.
Industry Advocates Hail Legislation as a Big, Beautiful Win
The sweeping legislation signed last week has lots of benefits for the meetings and travel industries, say ECA and U.S. Travel.
Move Over ROI — ROE Is the New Kid in Town
Data-based ROI has long been a reliable measure for event success, but does it really measure what’s most important the way ROE can?
How Shifts in Federal Policies Are Affecting Business
Association leaders are keeping a sharp eye on federal policies that affect the industries they serve.
Do Babies Belong at Meetings?
Tech startup founder stirs up a firestorm after posting about being denied entry to London Tech Week for bringing her baby along.
Making Meetings Safer for LGBTQ+ Attendees, Part 2
Communications are a key aspect of making meetings feel more inclusive and welcoming for LGBTQ+ attendees.
Making Meetings Safer for LGBTQ+ Attendees, Part 1
Making meetings safer for LGBTQ+ attendees has become more difficult in today’s increasingly hostile environment. It begins with choosing the right destination and venue.
5 Ways Off-Site Venues Add Value
Every destination has creative, unique, cool off-site venues that can create memories, enhance participation, create FOMO and immerse attendees in the local culture.
Exclusive: AI for Event Marketing
Event marketing expert Katie Moser Stuck talks about how to use AI for event marketing without losing the human spark.
