For the past couple of years, Belmond has been executing a 10-year, long-range strategy of renovation and rejuvenation that extends across its portfolio of hotels, trains and experiences.
The first property to fall under this new strategy was the Splendido Mare, A Belmond Hotel, Portofino, which reopened in Spring 2021. Next year, Maroma, A Belmond Hotel, Riviera Maya in Mexico, will reopen in May after a thorough renovation that includes the launch of the first Guerlain Spa in Latin America, with treatments that include Mayan wellness rituals. A third hotel, the Splendido, A Belmond Hotel, Portofino, is also undergoing a transformation from top to bottom that is scheduled for completion in 2026.
Other recent projects include the redesign of the Cygnus carriage aboard the British Pullman, A Belmond Train, England and the restoration of Copacabana Palace Theatre (that had been closed for 30 years) adjacent to the Copacabana Palace, A Belmond Hotel, Rio de Janeiro. The Coquelicot, A Belmond Boat, Champagne, was recently redone and offers a unique slow voyage through the Champagne region. 2023 is also the year for the debut of 8 new accommodations aboard the Venice Simplon-Orient-Express, A Belmond Train, Europe.
In the experience arena, Belmond has announced everything from a new Paris to French Alps route aboard the Venice Simplon-Orient-Express, to the creation in Mexico of a Melipona bee sanctuary with Guerlain at Maroma for guests to visit, to visits in Peru by guests of the Palacio Nazarenas and Monasterio in Cusco to a sustainable farm to connect with local residents. This is in addition to the cultural experiences the brand is curating, with art installations and partnerships around the globe, plus culinary experiences helmed by young rising stars and Michelin-starred chefs.
“As a proud custodian of timeless heritage, our asset rejuvenation strategy has been sensitively planned to ensure that our precious properties will continue to hold their iconic status for generations to come,” said Roeland Vos, president & CEO of Belmond, in a press statement. “At the same time, we believe travel has the power to transform both our guests and the communities in which we operate. Our goal is to curate guest experiences that will enrich the connections between our guests and the destinations.”
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