Hyatt Rebrands AMR Collection to Inclusive Collection

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inclusive collection
Hyatt Hotels Corporation
continues to strengthen its position in the all-inclusive market last week when it announced that the AMR Collection has officially been rebranded as now belonging to the Inclusive Collection.

Hyatt plans to continue growing its Inclusive portfolio, saying it expects to add more than 20 new resorts in Spain and other destinations to the Inclusive Collection in the near future.

Hyatt entered the all-inclusive market when it launched the Hyatt Ziva and Hyatt Zilara brands in 2013, then added the AMR Collection portfolio in 2021. Since 2018, Hyatt has doubled the number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio.

For those keeping score, that portfolio now includes Hyatt’s portfolio nine global all-inclusive brands: Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts — the newest brand under the Inclusive Collection portfolio— Alua Hotels & Resorts and Sunscape Resorts & Spas brands.

In addition to the AMR Collection, new hotels are being added to the Inclusive Collection brand in the near future. In Europe, look for five all-inclusive resorts in Bulgaria’s popular Black Sea destinations, Sunny Beach and Obzor, to open in 2023 and 2024. The properties are expected to be branded Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts.

The first Dreams Resort & Spa in Porto Santo Island, Madeira, Portugal, also is expected to further strengthen Hyatt’s European brand footprint when it opens in 2024.

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