Incentive Evolution Summit Visionary






Incentive Evolution Summit
April 3-5, 2024
Evermore Resort, Orlando

Designed exclusively for incentive planners & focused on the latest incentive trends.


Transformational Travel: What the Incentive Industry Can Learn From This Emerging Movement—TBD

The world is changing…and the time is now for a conscious evolution in travel. This session will explore how incentive planners can reframe their programs as an opportunity to transform how we live our lives, how we live with others and how we live on our planet.

Research and Real-Life: Discussions on how the latest industry research applies to attendees’ incentive programs:

Ask the Attendees—Any Schwarz, VP Content and Communications, Incentive Research Foundation
Andy Schwarz will present the IRF’s just -released Attendee Preferences Survey and lead a group discussion about how the findings sync with what audience members are experiencing.

Luxury Travel Trends—Dawn McClure, MBA, Enterprise Director, Sales Business Performance, Maritz
The global luxury travel market size was estimated at $1.28 trillion in 2022 and is expected to grow at an annual rate of 7.7% from 2023 to 2030. Meg Pisani will share trends, insights and data on the 5 C characteristics of luxury travel—Culture, Cuisine, Community, Content and Customization—that incentive planners can use as inspiration as they design their programs.

Engaging Emerging Leaders—Melissa Van Dyke, Senior Vice President, Integrated Marketing and Innovation, Creative Group
Creative Group has its pulse on demographics data, and Melissa Van Dyke will explore information you need to know to market and design incentive programs that are geared toward the youngest segments of attendees. This will be followed by a group breakout session, where attendees can share their challenges and successes.
Orlando for Incentives—Attendees will have a chance to explore some of Orlando’s many neighborhoods that lie beyond the theme parks and convention centers, followed by a local dinearound.


Melissa Van Dyke,
Senior Vice President,
Integrated Marketing and Innovation,

Creative Group

Andy Schwarz,
Vice President,
Content & Communications
Incentive Research Foundation

Dawn McClure, MBA
Enterprise Director,
Sales Business Performance,

Tonya Fitzpatrick,
Esq., Co-founder,
World Footprints

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