When it comes to the design and implementation of events, DMCs should have their city mastered. Unfortunately, not all DMCs are created equal, so there are particular things you will want to look for when researching a trusted partner. Doug Chorpenning of Wet Paint Group suggests these 5 things to look for when selecting a DMC:
1. Longevity—Many local event companies struggle to stay in business over the long haul. A DMC that has kept their doors open for a respectable length of time shows that their operation is durable and built for success.
2. Genuine Creativity—Ask the DMC to give you a short list of the most interesting event solutions they have created over the last 6 months. Judge for yourself if what they think is “cool” and remarkable truly is. For example, if they tell you that they recently recommended a chili cook off or beach olympics as a signature group experience, you might want to run the other way. Look for ideas that really bring your message and corporate values to life and generate the type of buzz that will resonate with your attendees.
3. Professionalism—There are many affiliations/certifications for DMCs. Make sure the company is an Accredited Destination Management Company (ADMC). Companies with this certification are held to high professional standards and demonstrate advanced experience in destination management.
4. Industry Involvement—Look for professional organizations the DMC belongs to. These may include the Association of Destination Management Executives (ASME), International Association of Professional Congress Organizers (IAPCO), Meeting Professionals International (MPI), Site, International Special Events Society (ISES), Professional Convention Management Association (PCMA), and American Society of Association Executives (ASAE).
5. Company Values—Research the company to find out if its values are compatible with yours. If you want to work with a company who values customer service and taking care of clients, look for those qualities when you meet with its representatives. Explore case studies of previous programs to see if their design strategies speak to your values and expectations.
