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Hyatt Going All-In on Asia

July 23, 2025

Park Hyatt Kuala Lumpur

Hyatt Hotels continues to expand its luxury and lifestyle portfolio with almost 90 new Asia Pacific properties over the next five years.

Hyatt Hotels Corporation has close to 90 new properties in its luxury and lifestyle brand portfolios in the pipeline for the Asia Pacific region over the next five years, continuing its expansion plans in the region. Over the past seven years, Hyatt has already taken its lifestyle rooms up fivefold globally, including doubling the number of luxury rooms and tripling its resort rooms, and sees the surging demand in the Asia Pacific region as a prime market for its luxury and upper-upscale segments, which as of Q1 this year already constitute almost two-thirds of Hyatt’s Asia Pacific hotels and resorts.

“Today, luxury is about authenticity and unique experiences. Our recently refined brand architecture and expansion in luxury and lifestyle portfolios allow us to cater to discerning travelers with focus and differentiation,” said Carina Chorengel, Senior Vice President, Commercial, Asia Pacific, Hyatt. “We are excited about offering enriching experiences that will further strengthen Hyatt’s position as a leader in luxury and lifestyle hospitality in the region.”

To capture more of the culture-savvy travel market, Hyatt is introducing its Thompson Hotel lifestyle brand to the Asia Pacific region. This brand, which originated in Manhattan, N.Y., is designed to appeal to the socially and culturally attuned traveler with a blend of heritage and modernity. The first Thompson Hotel to open in the region will be the Thompson Shanghai Expo, scheduled to open later this year. The hotel will feature time-limited crossovers with cultural partners, along with a rooftop featuring live entertainment and events.

Hyatt also is bringing its Andaz lifestyle brand to the region, beginning with the debut of the Andaz Gold Coast in Australia and the Pacific region, featuring access to beaches, rainforests and theme parks. The Andaz One Bangkok, which will be part of the One Bangkok development, will feature Thai-inspired culinary offerings at the Andaz Tavern and Lounge. The brand also will open a second property in Shanghai, the Andaz Shanghai ITC, in the center of Shanghai’s leading commercial area.

It also will be expanded the footprint of the Standard International brands, which Hyatt acquired last year, with the opening of The Standard, Pattaya Na Jomtien. This property, set to open in Q3 this year, will feature a 60s-inspired beach club aesthetic throughout its 161 rooms, suites, garden spaces and food and beverage outlets.

The luxe Park Hyatt brand also is growing in the Asia Pacific region, with the Park Hyatt Kuala Lumpur set to open in August atop the tallest skyscraper in Asia Pacific, The Merdeka 118. Park Hyatt Phu Quoc, the first Park Hyatt resort in Vietnam, is scheduled to open in early 2026 on 160 acres of land bordered by a mile-long beach. While it’s not new, the 30-year-old Park Hyatt Tokyo is reopening after a comprehensive redo of its 171 guestrooms and suites and the launch of authentic dining concepts.

More about upcoming openings and projects in Hyatt’s pipeline are available on the Hyatt website.