SITE Classic at The Boca Raton Wows Incentive Leaders

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SITE Classic
Sunrise over The Boca Raton (Courtesy of Padraic Gilligan)

The annual SITE Classic, held last week at The Boca Raton, raised almost quarter of a million dollars for the SITE Foundation.

What more fitting setting than the spectacular Boca Raton Resort and the sparkling Palm Beaches region for one of the incentive industry’s defining events, the annual SITE Classic?

Highlights included a keynote by Colin Cowie, event planner to the stars, who shared images from his most recent assignment—the three days of celebrations in Georgia following Ben Affleck & Jennifer Lopez’s marriage in Las Vegas—and Valorie Kondos Field, head coach of the UCLA Bruins gymnastics team from 1991 to 2019.

Selina Sinclair, VP Content & Research at SITE Foundation, launched the Foundation’s latest research study, Leadership inSITEs, which draws on qualitative interviews with more than 35 global corporations who use incentive travel as a key part of their reward and recognition programs. Learn more here.

An unforgettable opening night, themed around the golden age of travel, was a creative partnership between The Boca Raton, Boca by Design and Encore Global, and delivered progressive Wow moments as more event spaces were revealed to the group as the evening unfolded. Of course, the Classic took full advantage of all the activities The Palm Beaches have to offer, with attendees enjoying a catamaran trip, golf, deep sea fishing, an Everglades tour and, of course, quiet time to lean into the peaceful vibe at the beautiful Boca Raton.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.