The annual SITE Classic, held last week at The Boca Raton, raised almost quarter of a million dollars for the SITE Foundation.
What more fitting setting than the spectacular Boca Raton Resort and the sparkling Palm Beaches region for one of the incentive industry’s defining events, the annual SITE Classic?
Highlights included a keynote by Colin Cowie, event planner to the stars, who shared images from his most recent assignment—the three days of celebrations in Georgia following Ben Affleck & Jennifer Lopez’s marriage in Las Vegas—and Valorie Kondos Field, head coach of the UCLA Bruins gymnastics team from 1991 to 2019.
Selina Sinclair, VP Content & Research at SITE Foundation, launched the Foundation’s latest research study, Leadership inSITEs, which draws on qualitative interviews with more than 35 global corporations who use incentive travel as a key part of their reward and recognition programs. Learn more here.
An unforgettable opening night, themed around the golden age of travel, was a creative partnership between The Boca Raton, Boca by Design and Encore Global, and delivered progressive Wow moments as more event spaces were revealed to the group as the evening unfolded. Of course, the Classic took full advantage of all the activities The Palm Beaches have to offer, with attendees enjoying a catamaran trip, golf, deep sea fishing, an Everglades tour and, of course, quiet time to lean into the peaceful vibe at the beautiful Boca Raton.
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