Move Over ROI — ROE Is the New Kid in Town
Data-based ROI has long been a reliable measure for event success, but does it really measure what’s most important the way ROE can?
5 Ways Off-Site Venues Add Value
Every destination has creative, unique, cool off-site venues that can create memories, enhance participation, create FOMO and immerse attendees in the local culture.
Planner Incentives & Client Deals
Savings and incentives are on tap this summer for clients and planners in two hot, hot, hot summertime destinations.
Planning with Purpose: Tips from Destination Canada’s New Study
Destination Canada Business Events' Legacy & Impact report reveals the drivers of impactful planning.
Decoding Event Dress Codes
Selecting the right dress codes for events is more than a logistical detail—it shapes the ambiance and influences guest comfort.
Why You Need to Hold a Corporate Retreat in 2025
Several converging trends make corporate retreats more important than ever — but choose your venue carefully to ensure your retreat achieves your strategic goals.
The Third-Tier Advantage
Eight ways third-tier cities can compete with their top-tier rivals by leveraging their affordability, accessibility and unique offerings.
5 Reasons Why Cruising Is Not Just for Incentives
Cruising has long been an incentive staple, but now more meeting and event planners are also considering taking to the seas.
Bringing Nature into Meetings & Events
Meeting planners are turning to biophilic design—integrating nature into event spaces—to foster engagement and enhance overall experiences.
5 Meeting Planning Takeaways from the 2025 Grammys
The 2025 Grammy award ceremony did a lot of things that meeting professionals might want to think about scaling for their own award gala.
Time to Reboot Your Session Formatting
Attendees are done with traditional, hour-long sessions — it’s time for session formatting to meet attendees where their attention spans are.
Freeman Publishes New Live Events Playbook
Freeman’s Bob Priest-Heck and Carrie Freeman Parsons have published a new live events playbook that details how to create a successful event.
3 Icebreakers for People Who Hate Icebreakers
Here are three icebreakers that even the haters may tolerate.
3 Presentation Formats Attendees Will Love
These three presentation formats will engage attendees and foster learning — though not all speakers will want to go there.
